Primo Aperitivo is the premium offer of the authentic Italian Aperitivo, restyling the traditions and creating a new and elegant experience. Primo is all about heritage and modernity and is the perfect drink to share at home, in an elegant Hotel or on a first class flight. Every recipe of Primo is uniquely designed and created specifically for our range of aperitivo. Each ingredient has been crafted and blended by our aperitivo experts to achieve the perfect and unique taste of Primo Aperitivo Negroni.
At Primo, we believe in high quality and authentic taste. For this reason we partnered with Casoni, one of the best distilleries in Europe, to produce our range of cocktails. We only use natural ingredients, avoiding colourants and additional flavourings. The recipe is unique and each ingredient is combined to create the perfect balance, delivering the best products to our customers.